Summary of book : Business Model Generation

What’s in it for me? Learn how to build a business that creates and delivers value.

A business model starts with your customer groups, value propositions and market channels.

Business models also encompass customer relationships, revenue streams and key resources.

Key activities, partnerships and a cost structure are vital aspects of a business model.

Empathize with your customers to discover what they really need.

Discover inspiration for your business by writing scenarios with your customer as the protagonist.

Freemium and open-source models are disrupting business today.

Long-tail models use strong platforms to create a community of customers that double as creators.

Final summary

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